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Monday, September 24 • 9:00am - 11:00am
Content Strategy for Social Media Success

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Most social media initiatives are doomed to fail due to a lack of a content strategy. In this 2-hour workshop, content marketing expert Russell Sparkman will provide insight and background into the increasingly crucial role that content strategy plays in achieving success in a multi-platform world, of which social media is just one aspect.
The second half of the workshop is a hands-on activity in which attendees -- individually or in small groups -- will be given a content strategy assignment to apply to their own projects, and will present the results of the assignment to the group.


Speakers
avatar for Russell Sparkman

Russell Sparkman

Russell is a co-founder of Fusionspark Media, Inc., a communications firm established in 1999. He holds an undergraduate degree in Political Science from Northeastern University, in Boston, and has worked most of his professional life as a photographer and visual communications expert.


Monday September 24, 2012 9:00am - 11:00am
Portola Hotel (Bonsai I) 2 Portola Plaza Monterey, CA 93940

Attendees (15)