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Monday, September 24 • 9:00am - 11:00am
Content Strategy for Social Media Success

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Most social media initiatives are doomed to fail due to a lack of a content strategy. In this 2-hour workshop, content marketing expert Russell Sparkman will provide insight and background into the increasingly crucial role that content strategy plays in achieving success in a multi-platform world, of which social media is just one aspect.
The second half of the workshop is a hands-on activity in which attendees -- individually or in small groups -- will be given a content strategy assignment to apply to their own projects, and will present the results of the assignment to the group.

avatar for Russell Sparkman

Russell Sparkman

CEO, FusionSpark Media
Russell is a co-founder of Fusionspark Media, Inc., a purpose-focused Content Marketing and creative firm established in 1999. Sparkman is a frequent presenter and consultant on the topic of purpose-focused content strategy and tactics. Clients have included Toyota, Epson, Apple... Read More →

Monday September 24, 2012 9:00am - 11:00am PDT
Portola Hotel (Bonsai I) 2 Portola Plaza Monterey, CA 93940

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