Most social media initiatives are doomed to fail due to a lack of a content strategy. In this 2-hour workshop, content marketing expert Russell Sparkman will provide insight and background into the increasingly crucial role that content strategy plays in achieving success in a multi-platform world, of which social media is just one aspect.
The second half of the workshop is a hands-on activity in which attendees -- individually or in small groups -- will be given a content strategy assignment to apply to their own projects, and will present the results of the assignment to the group.
