Most social media initiatives are doomed to fail due to a lack of a content strategy. In this 2-hour workshop, content marketing expert Russell Sparkman will provide insight and background into the increasingly crucial role that content strategy plays in achieving success in a multi-platform world, of which social media is just one aspect.
The second half of the workshop is a hands-on activity in which attendees -- individually or in small groups -- will be given a content strategy assignment to apply to their own projects, and will present the results of the assignment to the group.
Tell the world exactly why you care and exactly how they can help! Participants will use IM2TO.com to design, build and launch a fully functioning web and social media site that will complement all your traditional or web based fundraising efforts now and in the future.
Experts share their knowledge and experience in storytelling from strategies to new perspectives. Class participation in brainstorming the future of storytelling will include break-out sessions on specific areas. The master class will be a major boost for those seeking a better understanding of the evolving world of online and science communications.
Alison Barret- "Innovative Uses of Technology"
Annelore Reisewitz- "Cutting Through the Science Jargon"
Blaire Palese- "Innovations in Campaign Storytelling"
Chris Palmer- "Thinking Strategically"
Charlotte Vick- "Stay on Target to Achieve Your Goal"
Discover the ins and outs of the Epic camera while gaining an understanding of the best uses for this equipment.
Learning to pilot a submersible for your next underwater film production is easier than you might imagine. Benefits can include enhanced operational safety, efficiency and even production costs, along with the opportunity to capture images from a point of view that cannot be duplicated with SCUBA. This masters class will provide an overview of sub pilot training and expeditionary sub operations for underwater film projects.
Whether shooting in the days of film or in the age of digital, images need to be, at some point, processed. Join marine photographer Jason Bradley and videographer Mary Lynn Price in a seminar that reveals the artistic side of imaging and processing raw files. What is raw, how does it work, and what does the future of this format hold for our industry?
Join Emmy Award winning wildlife cinematographer & Phantom slow-motion expert Andy Brandy Casagrande IV for an informative hands-on workshop showcasing the state of the art slow-motion technologies developed by Vision Research Institute.
This Master Class will teach you the skills you need to raise money, particularly from wealthy donors. Participants will learn how to build relationships with major donors and how to make an "ask." This is a must-attend workshop if you are interested in raising money for your projects.
Although 360 video has existed now for over ten years, the unsolved challenges facing this technology has kept this visual medium from gaining widespread use. With the advent of small HD camera technology, such as the GoPro Hero 2, we have begun to explore its applications underwater and develop viable online user interfaces. This workshop will focus on the challenges of filming 360 video underwater and explore new applications of 360 imagery.
While books have been adapted to film for years, little has been offered about how to go the other way – making films into books. Nationally recognized book publisher Frank Gromling takes filmmakers through the sometimes harrowing process of converting their films to best selling books. Gromling identifies the primary publishing methods and reveals how to navigate around the major pitfalls. This interactive workshop provides a step-by-step way to prepare a query, submit a proposal, analyze publishing houses, and negotiate contracts. Participants draft a query letter and a book proposal, with both reviewed during the session. As a result of this program, everyone will understand why converting films to books makes sense and how to accomplish it successfully.
Designed for beginners and emerging filmmakers and provides an opportunity to get the basic skills and foundation to launch your career in underwater filmmaking. What makes underwater filmmaking challenging? How do you connect and move an audience to care about the ocean? Cinematographer Richard Theiss will take you through many of the need-to-know technical aspects of underwater video, plus share important information on how to build a dramatic story and both entertain and educate your audience. You will learn about camera tips that the pros use, along with important cinematic storytelling elements like script or message development, continuity, time compression, and more.
Jenifer Austin Foulkes, Program Manager for Google Oceans Program, collaborates with marine research and exploration partners to showcase ocean-related content in Google Earth and Google Maps. Learn the benefits of geolocated photo sharing in Google Earth and Google Maps through Panoramio.
