Most social media initiatives are doomed to fail due to a lack of a content strategy. In this 2-hour workshop, content marketing expert Russell Sparkman will provide insight and background into the increasingly crucial role that content strategy plays in achieving success in a multi-platform world, of which social media is just one aspect.
The second half of the workshop is a hands-on activity in which attendees -- individually or in small groups -- will be given a content strategy assignment to apply to their own projects, and will present the results of the assignment to the group.
The GoPro camera has launched a revolution in POV filming. We are now regularly treated to video sequences never seen before. From extreme sports to wildlife – these cameras have given the filmmaker new creativity and flexibility above water and now they are ready to tackle water depths up to 197 ft/60m !
Tell the world exactly why you care and exactly how they can help! Participants will use IM2TO.com to design, build and launch a fully functioning web and social media site that will complement all your traditional or web based fundraising efforts now and in the future.
Images and dialogue can tell a compelling story, but music in film immerses the viewer directly into an emotional state. In this workshop film composer and multi-instrumentalist Craig Eastman will include live playing and a bit of technology to illustrate and identify musical elements, and how they are used by top Hollywood composers, directors, and music editors use in the process of scoring films. Craig will touch on ways the film maker can combine music and technology, plan a music budget, as well as how to communicate with a composer or music editor to the best advantage.
Experts share their knowledge and experience in storytelling from strategies to new perspectives. Class participation in brainstorming the future of storytelling will include break-out sessions on specific areas. The master class will be a major boost for those seeking a better understanding of the evolving world of online and science communications.
Alison Barret- "Innovative Uses of Technology"
Annelore Reisewitz- "Cutting Through the Science Jargon"
Blaire Palese- "Innovations in Campaign Storytelling"
Chris Palmer- "Thinking Strategically"
Charlotte Vick- "Stay on Target to Achieve Your Goal"
Discover the ins and outs of the Epic camera while gaining an understanding of the best uses for this equipment.
De-mystify the NSF Grant request process. Learn about navigating this intricate application process, key elements and insider tips that will help you create a winning NSF grant.
Learning to pilot a submersible for your next underwater film production is easier than you might imagine. Benefits can include enhanced operational safety, efficiency and even production costs, along with the opportunity to capture images from a point of view that cannot be duplicated with SCUBA. This masters class will provide an overview of sub pilot training and expeditionary sub operations for underwater film projects.
Whether shooting in the days of film or in the age of digital, images need to be, at some point, processed. Join marine photographer Jason Bradley and videographer Mary Lynn Price in a seminar that reveals the artistic side of imaging and processing raw files. What is raw, how does it work, and what does the future of this format hold for our industry?
Join Emmy Award winning wildlife cinematographer & Phantom slow-motion expert Andy Brandy Casagrande IV for an informative hands-on workshop showcasing the state of the art slow-motion technologies developed by Vision Research Institute.
This Master Class will teach you the skills you need to raise money, particularly from wealthy donors. Participants will learn how to build relationships with major donors and how to make an "ask." This is a must-attend workshop if you are interested in raising money for your projects.
Theatrical Documentary distribution model explained.
Ocean Advocates talk about how to conserve, protect, and restore our world's ocean
Although 360 video has existed now for over ten years, the unsolved challenges facing this technology has kept this visual medium from gaining widespread use. With the advent of small HD camera technology, such as the GoPro Hero 2, we have begun to explore its applications underwater and develop viable online user interfaces. This workshop will focus on the challenges of filming 360 video underwater and explore new applications of 360 imagery.
Award-winning film producer, author, speaker and stand-up comic Chris Palmer leads you through this fun, thought-provoking, hands-on workshop furnishing you with the tools and techniques that will help you in your quest for a successful and happy life. This workshop will give you practical wisdom on how to be more fulfilled and productive, how to excel at time management, and how to prepare a meaningful personal mission statement.
While books have been adapted to film for years, little has been offered about how to go the other way – making films into books. Nationally recognized book publisher Frank Gromling takes filmmakers through the sometimes harrowing process of converting their films to best selling books. Gromling identifies the primary publishing methods and reveals how to navigate around the major pitfalls. This interactive workshop provides a step-by-step way to prepare a query, submit a proposal, analyze publishing houses, and negotiate contracts. Participants draft a query letter and a book proposal, with both reviewed during the session. As a result of this program, everyone will understand why converting films to books makes sense and how to accomplish it successfully.
Designed for beginners and emerging filmmakers and provides an opportunity to get the basic skills and foundation to launch your career in underwater filmmaking. What makes underwater filmmaking challenging? How do you connect and move an audience to care about the ocean? Cinematographer Richard Theiss will take you through many of the need-to-know technical aspects of underwater video, plus share important information on how to build a dramatic story and both entertain and educate your audience. You will learn about camera tips that the pros use, along with important cinematic storytelling elements like script or message development, continuity, time compression, and more.
Maximize your experience at BLUE by attending this enjoyable session by master networker Chris Palmer. Open to all delegates, Chris will provide practical tips on how best to spend your time, how best to accomplish your goals, and how to make the most of the incredible networking opportunities available to you.
OCEAN SOUL – Recently released by National Geographic, Brian Skerry’s monograph Ocean Soul is a stunning collection of undersea photographs produced during his decades of ocean exploration. In this special presentation for BLUE, Brian will take the audience with him on assignment, sharing the inspiration for his work and the stories behind the iconic photographs. From harp seals swimming beneath polar ice to sharks on tropical reefs, Brian will celebrate the ocean's magnificence while also showing the damage caused by climate change and over fishing. Images and tales from his latest stories (Seamounts and Mesoamerican Reef), which appear in the September and October 2012 issues of National Geographic magazine, will also be featured in this show.
Join the One World One Ocean Campaign for a complimentary luncheon and short presentation and discussion by co-founders Greg and Shaun MacGillivray to learn about their rapidly growing media effort to protect the ocean and their unique approach to collaboration. Sylvia Earle will also join One World One Ocean for a brief discussion of their collaboration on July’s Mission Aquarius, a massive media-driven public engagement campaign, which shined a spotlight on the world’s last remaining undersea lab and the importance of ocean exploration.
Here’s your chance to land a deal. For 8 minutes you get to sit face-to-face with some of the most sought after network commissioners and film distribution executives in the business.
Receive valuable real world tips, industry insights, and listen to stories of ‘lessons learned’ from renowned ILCP photographer Michele Westmorland.
Receive valuable real world tips, industry insights, and listen to stories of ‘lessons learned’ from renowned filmmaker Doug Allan.
Gain insight into what the network's strategy for new media content.
Gain insight into what the network's strategy for new media content.
Gain insight into what the network's strategy for new media content.
Gain insight into what the network's strategy for new media content.
Gain insight into what the network's strategy for new media content.
Panel Discussion
A diverse group panel discussion on the opportunities and challenges that face the use of manned submersibles in media production.
Here’s your chance to land a deal. For 8 minutes you get to sit face-to-face with some of the most sought after network commissioners and film distribution executives in the business.
Receive valuable real world tips, industry insights, and listen to stories of ‘lessons learned’ from renowned filmmaker Didier Noirot.
Receive valuable real world tips, industry insights, and listen to stories of ‘lessons learned’ from renowned filmmaker Rick Rosenthal.
Gain insight into what the network's strategy for new media content.
Jenifer Austin Foulkes, Program Manager for Google Oceans Program, collaborates with marine research and exploration partners to showcase ocean-related content in Google Earth and Google Maps. Learn the benefits of geolocated photo sharing in Google Earth and Google Maps through Panoramio.
Gain insight into what the network's strategy for new media content.
Gain insight into what the network's strategy for new media content.
Professional Photographer and Filmmaker Kip Evans
Kip Evans will share his top ten things everything photographer should know before embarking on an expedition including:
Gain insight into what the network's strategy for new media content.
As if exploring the ocean depths isn't difficult and dangerous enough, how do we tell compelling stories about this deep, dark world, and make focused scientific research relatable and entertaining to lay audiences? Using National Geographic Channel's Alien Deep as a case study, scientists Bob Ballard and
Kakani Katija, and filmmakers Jared Lipworth, Kirk Wolfinger and Lisa Wolfinger explore the challenges of deep ocean filmmaking.
The relationship between filmmakers and scientists can sometimes be tense and hostile. Join this candid discussion about the challenges in the field facing production crews and scientists and how they can work more effectively together.
An intimate conversation with Celine Cousteau on her life and career.
An intimate conversation with author David Helvarg on his life and career.
Receive valuable real world tips, industry insights, and listen to stories of ‘lessons learned’ from renowned photographer Stephen Frink.
An intimate conversation with Fabien Cousteau on his life and career.
